Privacy Policy & Cookie Management

This privacy policy sets out how Countryman Of Derby Limited (the owner and operator of Countryman Outdoor) uses and protects all information collected while using this website. Countryman Of Derby Limited is committed to ensuring that your privacy is protected on our website and aims to offer you as much information as we can regarding what information is collected and why it is required in this document. Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this privacy statement. We may change this policy from time to time by updating this page so you should check it from time to time to ensure that you are happy with any changes made.

Countryman Of Derby Limited treats all Personal information as private and confidential, we do not sell personal information or any other data obtained through the use of our website or services to any third parties. We only pass on your data to the third parties listed below and only then when necessary in direct relation to a transaction in order to facilitate purchase/delivery etc. All information entered on our website is kept on a secure server and is fully compliant with all applicable UK Data Protection and consumer legislation.

When purchasing products, creating accounts or contacting us through this website using our 'contact us' form you will be asked to provide a selection (or all) of the following fields of personal information: your name, e-mail address, phone number, billing address, delivery address, product selections and a password. Payment information is not entered, processed by or stored on our servers, these are entered directly into Stripe and PayPal's secure servers. We and the third party companies we use to process payments (Stripe/PayPal) and user engagement analytics software(Google and Stats2) may also collect information about where you are on the internet including the website / method you came to our website, IP address, internet provider, browser type, pages viewed and time spent on each page, country where users are browsing the website from may be collected even if you do not register or purchase items from us. All third party providers are GDPR compliant and should not use the data collected to contact you other than in direct relation to the transaction (ie. a fraud check or delivery notification) and should not pass it on to any other unnamed third parties without your consent other than the parties required during the normal use of their services (such as your bank to verify available funds). We do not have control over these third parties, all are large well known multinational coporations with good reputations and millions of users of their services daily. It is possible that your information may be transmitted outside of the UK / EU by these third parties however it should be stored and used inline with the same high levels required by UK GDPR under their obligation to you the consumer.

By submitting a query through our 'contact us' form, via email, in person or over the phone you are giving us consent to contact you directly in response to your enquiry, you will not be added to our newsletter to receive any unsolicited emails unless you expressly sign up to receive these services.

You should be aware that this site is being monitored and may capture information about your visit that will help us improve the quality of our service.

We confirm that any personal Information which you provide to us (or which is available on public registers) and any User Information from which we can identify you, is held in accordance with the registration we have with the Data Commissioner's Office. We use your information only for the following purposes:
- Processing your orders;
- Contacting you in direct reply to enquiries;
- For statistical observations regarding user engagement in order to improve this Website and its services to you;
- To serve website content;
- To administer this website;
- You agree that you do not object to us contacting you for any of the above purposes whether by telephone, e-mail or in writing and you confirm that you do not and will not consider any of the above as being a breach of any of your rights under the Privacy and Electronic Communications (EC Directive) Regulations 2003.

Your data may be passed on to the following GDPR compliant third parties for the following reasons:
- Name, Address, Phone Number, Products Purchased, Price Paid and email address may be given to couriers in direct relation to orders placed on our website or over the phone in order to facilitate the delivery of goods ordered. Your details will not be passed on to third parties, sold or added to advertising databases.
- Product purchase dates, receipts, names and contact details may be passed on to manufacturers/wholesalers where necessary in order to facilitate any warranty claim. This information will only be used in direct relation to the claim and not for advertising purposes etc.
- Name, Address, Phone Number, Email, Product purchased, purchase price and date may be provided to both UK Customs and the recipient countries customs and excise departments when shipping items overseas for taxation purposes.
- Product purchase details, receipts, name, address, identification taken, parcel tracking details and confirmation of delivery, ip address and location may be passed on to our payment processers in regard to any chargeback or unauthorised payment claims made.

Your personal data is indirectly accessible by the following third parties as they maintain and support our IT systems on our behalf:
EmporioUK - Support and upgrade our EPOS system, as such they have indirect access to all personal and sales information held on our EPOS system during upgrades and security updates, they do not however view this data or make copies of it other than for backup reasons.

We securely store information in accordance with GDPR and dispose of it after it is no longer necessary to hold it however for certain transactions we have a legal obligation to hold records for no less than 8 years.

You should be aware that if we are requested by the police or any other regulatory or government authority investigating suspected illegal activities to provide your Personal Information and /or User Information, we are entitled do so.

Our newsletter will only be sent to people who expressly sign up to receive it AND confirm their email address by the confirmation email sent out when subscribing to the service. You can opt out of receiving the newsletter at any time by clicking on the unsubscribe link on the newsletter and you will be removed from our mailing list.

All information we hold on you is your property and it is your right to view, modify or have us erase the data in many circumstances (other than where we have a legal obligation to store the data in regards to our tax, company reporting or firearms licensing reporting purposes). You can also request that we restrict the processing of your information to certain circumstances ie. it is used to fulfill a certain order and then omitted from all other applications or processing (which is our default approach for all information we receive).

If you would like to know what information of yours we have on record, would like it transferred to another party or yourself, would like to change personal details as they are incorrect or or would like your data removing from our records please email a request through our contact form (we will reply with receipt of your request within a week and action it within a month if we are legally allowed to amend the record) alternatively please send your request via post to: Countryman Outdoor, Unit 15 Prime Enterprise Park, Prime Parkway, Derby, DE1 3QB Please note we are unable to edit or remove any information regarding any transaction in relation the acquisition or disposal of restricted items. You are not required to pay any costs us should you ask us to undertake any of the above actions regarding your personal data.

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at:
Countryman Of Derby Limited
Unit 15 Prime Enterprise Park
Prime Parkway
United Kingdom

You can also complain to the ICO if you are unhappy with how we have used your data. The ICO’s address is:
Information Commissioner’s Office
Wycliffe House
Water Lane
Helpline number: 0303 123 1113
ICO website:


We use essential Cookies to keep track of your session and cookie preference functions. These are required to enable features such as the shopping cart, basket, checkout and to stop the cookie preference banner appearing once a preference has been selected. Without these cookies our website will not function correctly and items will not be able to be purchased, you will however still be able to browse the website if this is your preference.

On top of the essential cookies listed above we also use optional cookies for website useage analytics including Google Analytics and Stats2 (more information below). These cookies are blocked by us when first loading our website inline with online privacy regulations but can be enabled by clicking on the 'Allow All Cookies' button in the cookie preference selection banner. By clicking the 'Allow All Cookies' button you enable us to collect analytical data of your use of our website allowing us to find problems, improve performance and optimise the delivery of our website services. They also help us to see how you found our website and optimise what areas of promotion perform best and are most beneficial to us with regards to promoting us to new online customers.

You can prevent the storage of cookies on your hard drive by selecting "do not accept cookies" in your browser settings. Please refer to the instructions of your browser manufacturer to see how this functions in detail. If you do not accept any cookies, however, this may limit the functionality of our site.

Please check back frequently to see any updates or changes to our privacy policy. Questions regarding this Policy should be directed as follows:
Countryman Outdoor
Unit 15 Prime Enterprise Park
Prime Parkway

Google Analytics Cookies

Use of Google Analytics - ‘‘This website uses Google Analytics, a web analytics service provided by Google, Inc. (‘‘Google’’). Google Analytics uses ‘‘cookies’’, which are text files placed on your computer, to help the website analyze how users use the site.. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States . Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the collection of data about you by Google in the manner and for the purposes mentioned previously. The collection and storage of data can be contradicted at anytime with effect in the future. In view of the discussion on the use of analytical tools with complete IP addresses, we would like to point out that this website uses Google Analytics with the extension "_anonymizeIp()" so that IP addresses are only processed further in abbreviated form to prevent them being directly linked’’.

Browser-Add-On for deactivating Google-Analytics - The Browser-Add-on for deactivation of Google Analytics gives the website visitor more control regarding which data from the accessed websites is stored. The add-on communicates with the Google Analytics JavaScript (ga.js) to indicate that information about the website visit should not be sent to Google Analytics. If you want to opt out, download and install the add-on for your current web browser. The Google Analytics Opt-out Browser Add-on is available for Internet Explorer (versions 7 and 8), Google Chrome (4.x and higher), and Mozilla Firefox (3.5 and higher).

This privacy policy sets out how Countryman Of Derby Limited uses and protects any information that you give Countryman Outdoor when you use this website. Countryman Of Derby Limited is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Countryman Of Derby Limited may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
- Internal record keeping.
- We may use the information to improve our products and services.
- We may periodically send promotional emails/newsletters about new products, special offers or other information which we think you may find interesting to the email address associated with your account provided you have expressly signed up to receive our newsletter.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online and instore.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:
- whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes.
- if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your express permission or are required by law to do so.

You may request details of personal information which we hold about you under the Data Protection Act 1998 and GDPR. If you would like a copy of the information held on you please write to:
Countryman Outdoor
Unit 15 Prime Enterprise Park
Prime Parkway
United Kingdom

List of cookies we collect The table below lists the cookies we collect and what information they store.

COOKIE name - COOKIE Description
cookies-accepted - Records whether a user has accepted all cookies or opted to only accept essentional cookies.
PHPSESSID - Your session ID on the server enabling the add to basket function, basket and checkout pages to function.

Optional Cookies Placed By Third Parties
_ga_PWRVW3BVH0 - Cookie placed by Google Analytics when all cookies have been accepted to track website usage and engagement.
_ga - Cookie placed by Google Analytics when all cookies have been accepted to track website usage and engagement.
_gid - Cookie placed by Google Analytics when all cookies have been accepted to track website usage and engagement.
_jsuid - Cookie placed by Stats2 when all cookies have been accepted to track website usage and engagement.

Please note: Other tracking cookies may be added on other browsers by Google Analytics & Stats2 to enable accurate tracking and the cookie names may change over time. The above list is accurate as of 19/11/2022.

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